Kara Sammet, PhD | Behavior Change Expert | Speaker | Coach
About Me
Kara Sammet, PhD

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Hi, I'm Dr. Kara.
At 48, I was at the top of my game professionally...
I spent decades building a career as a behavior change expert, conducting research as a Visiting Scholar at UC Berkeley, and consulting for organizations like Google and the UN.
But my body was rebelling.
I was winded walking two blocks to the park with my kids. I had a frozen shoulder that made it hard for me to put on a bra, let alone do yoga.
I felt like I was living a double life: an elite behaviorial strategist on stage, completely powerless over my own habits backstage.
After doing a struggle-shimmy dance to get into my bra, I gave a talk at the Haas Business School Leadership Conference that brought the house down for a standing-room only audience in the school's biggest auditorium.
When a colleague sent me photos of the talk, I didn't see an accomplished scholar. I saw a woman who was brilliantly designing change for global institutions while completely abandoning her own body.
The picture showed me something I'd been hiding from for a long time - the trade-offs and costs of late nights, constant stress, and workouts I never got to.
I decided to stop being a desk jockey and become my own case study.
Using my PhD in behavioral design and my background in the neuroscience of habit loops, I stopped trying to use brutal fitness industry "willpower" and started designing for my actual biology.
By 50, I’d lost 50 pounds. I ran a 5k. I started weight-lifting. And I repaired my shoulder so that I could put on my own damn sports bra without any help.
(Incidentally, this was also about the time I got rid of my husband — but that's a story for another day.)
But more importantly, I cracked the code on how busy, ambitious women can build a movement routine that lasts.
I took the exact science I used to reclaim my life and built it into The Consistency Squad. No fitness hype. No shame. Just design that works for your brain.
This is me today at 56: still lifting, competing in triathlons, and in the best shape of my life.